Customer relationship management (CRM) system is a tool that helps businesses manage interactions with their customers. In a property cloud system, a CRM can be used to manage interactions with tenants, property owners, and potential tenants.

Overall, a CRM in a property cloud system helps property managers to manage their relationships with tenants, property owners, and potential tenants. It helps to streamline communication and automate many of the tasks associated with managing rental properties, ultimately leading to greater efficiency and profitability.